Parameters of the cognitive potential of educational text

INTRODUCTION. The subject of the study is the cognitive potential of educational text. The purpose of the study is to determine the parameters of the cognitive potential of an educational text that make up its conceptual model. The relevance of the study is explained by the insufficient knowledge of the cognitive characteristics of educational text as a means of cognitive activity.

MATERIALS AND METHODS. To achieve the goal, the author analyzes theoretical and practical material using generalization, systematization and comparison and modeling methods. The research uses domestic and foreign research materials on the problem of academic training text and electronic English-language educational texts for teaching English.

RESULTS AND DISCUSSION. The author uses the concept of cognitive potential to identify and summarize cognitive characteristics. The cognitive potential of educational text is understood as its ability to accumulate, store and transmit various types of knowledge in linguistic form. According to the notion, the a uthor proposes a model of the cognitive potential of the text, which includes three main parameters: the goal-oriented parameter, the subject-oriented parameter, and the text-oriented parameter.

CONCLUSION. A conclusion is made about the relationship and heterogeneity of the parameters. It is noted that some parameters have a level structure, since the subjects of cognitive activity are the author and the addressee of the educational text, and the text parameter should be considered in conceptual and linguistic aspects. The development of research can complement and clarify the proposed model of the cognitive potential of educational text. The prospect is to study the relationship between knowledge formats, levels of knowledge in an educational text, as well as the study of cognitive and linguistic models and mechanisms of formation and representation of meaning.

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