Media promotion of scientific knowledge among a mass audience

INTRODUCTION. Popularization of science plays a significant role in modern society, contributing to the development of domestic science and technology, the formation of an educated and critically thinking society. The purpose of the study is to consider materials on popular science topics as agents of popularization of scientific knowledge for a wide audience.

MATERIALS AND METHODS. The following media were analyzed: “Izvestiya Mordovii”, “Stolitsa S”, “Zdunov zdes’”, “Igor’ Gubaidulin i GR”, “Minpromnauki Mordovii”, “MGU im. N.P. Ogareva”, “Startapstudiya “Ogarev”, “Glushko”. In total, more than 1000 media texts were analyzed; the sample for qualitative analysis consisted of 200 publications for the period from January 1, 2022 to May 31, 2024.

RESULTS AND DISCUSSION. The process of promoting scientific knowledge in the media space of the Republic of Mordovia is revealed, the subject matter, genre and functional classification of popular science materials, and the university’s cooperation with the media in the process of popularizing science are considered.

CONCLUSION. The classification of popular science materials in the media of the Republic of Mordovia was identified (by territorial affiliation of the study, by genre specificity, by volume of information, by visualization methods), the primary source of scientific information was identified – university media platforms and its dissemination through other communication channels in the time period. The process of formation of the term “Mordovian scientists” in media materials was traced, recommendations for covering science, both for regional and federal media, were compiled.

1. Penzina A.I. National features of the popularization of science in Russia: historical background and current condition. Vestnik Rossiiskogo universiteta druzhby narodov. Seriya: Literaturovedenie. Zhurnalistika = RUDN Journal of Studies in Literature and Journalism, 2020, vol. 25, no. 3, pp. 589-597. (In Russ.) https://doi.org/10.22363/2312-9220-2020-25-3-589-597, https://elibrary.ru/zsanum

2. Voronov A.S. Development of young people research potential and popularization of science among schoolchildren, students and young scientists in Russia. Gosudarstvennoe upravlenie. Elektronnyi vestnik = Public Administration. E-journal, 2020, no. 78, pp. 198-228. (In Russ.) https://doi.org/10.24411/2070-1381-2020-10040, https://elibrary.ru/wkmefz

3. Gevorkyan E.N., Vachkova S.N., Shiyan I.B., Vinogradova I.A., Ageeva N.S. University science promotion: a model of a center for public science. Universitetskoe upravlenie: praktika i analiz = University Management: Practice and Analysis, 2023, vol. 27, no. 2, pp. 17-29. (In Russ.) https://doi.org/10.15826/umpa.2023.02.010, https://elibrary.ru/izqxln

4. Gruzina Yu.M., Sorokin D.D., Shtanova K.A. The role of science and education in the development of human capital. Gumanitarnye nauki. Vestnik Finansovogo universiteta = Humanities and Social Sciences. Bulletin of the Financial University, 2020, vol. 10, no. 2, pp. 59-65. (In Russ.) https://doi.org/10.26794/2226-7867-2020-10-2-59-65, https://elibrary.ru/eazgao

5. Sakharova A.V. Between trust and understanding: why popularize science? Vestnik Tomskogo gosudarstvennogo universiteta. Filosofiya. Sotsiologiya. Politologiya = Tomsk State University Journal of Philosophy, Sociology and Political Science, 2023, no. 72, pp. 16-24. (In Russ.) https://doi.org/10.17223/1998863X/72/2, https://elibrary.ru/fziypz

6. Danilina Ya.V. Science popularization as an element of innovative communications. Nauchnotekhnicheskaya informatsiya. Seriya 1: Organizatsiya i metodika informatsionnoi raboty = Scientific and Technical Information Processing, 2022, no. 2, pp. 1-9. (In Russ.) https://doi.org/10.36535/0548-0019-2022-02-1, https://elibrary.ru/nzdxuj

7. Ivanova V.K. Ways to popularize science. Molodoi Uchenyi, 2021, no. 22 (364), pp. 509-511. (In Russ.) https://elibrary.ru/ehfawa

8. Chudaykina E.P. Analysis of the development of scientific and technical potential of the Republic of Mordovia. Nauchnyi Format, 2020, no. 5 (8), pp. 25-29. (In Russ.) https://elibrary.ru/crlxyj

9. Vitvinchuk V.V., Patulya A.V. Instruments and forms of popularization of science in modern internet media. Mediaissledovaniya, 2021, no. 8, pp. 18-25. (In Russ.) https://elibrary.ru/epukvr

10. Ankudinova E.V., Ankudinova M.A. The use of new media resources in the process of popularizing psychological and pedagogical science. Obshchestvo: sotsiologiya, psikhologiya, pedagogika = Society: Sociology, Psychology, Pedagogics, 2023, no. 11 (115), pp. 131-139. (In Russ.) https://doi.org/10.24158/spp.2023.11.17, https://elibrary.ru/jmbqoa

11. Kolotkina O.A., Yagofarova I.D., Anokhin Yu.V. On the issue of popularization of theoretical and legal science. Vestnik Sibirskogo yuridicheskogo instituta MVD Rossii = Vestnik of Siberian Law Institute of the MIA of Russia, 2024, no. 2 (55), pp. 117-123. (In Russ.) https://elibrary.ru/aafyog

12. Lamteva A.V. Popularization of legal science as an integral component of an advanced society. Legal science and practice: Yuridicheskaya nauka i praktika: Vestnik Nizhegorodskoi akademii MVD Rossii = Legal Science and Practice: Journal of Nizhny Novgorod Academy of the Ministry of Internal Affairs of Russia, 2024, no. 2 (66), pp. 491-496. (In Russ.) https://elibrary.ru/lcywna

13. Kiryukhina N.V., Varyukha E.S., Sorokina D.A. Citizen science projects as a means of scientific popularization in astronomy and astrophysics. Pedagogicheskii Vestnik, 2022, no. 21, pp. 16-18. (In Russ.) https://elibrary.ru/rssfdj

14. Golovin A.A., Perevozchikova A.K., Kobzev A.A., Shkurenkova A.D. Popularization of science in Russia and China: comparative analysis. Vestnik evraziiskoi nauki = The Eurasian Scientific Journal, 2023, vol. 15, no. 5, art. 32. (In Russ.) https://elibrary.ru/zovauk

15. Sladkova L.A., Kalabikhin I.A. Popularization of science in the Era of Peter the Great. Gumanitarnyi vestnik Voennoi akademii Raketnykh voisk strategicheskogo naznacheniya = Humanitarian Bulletin of the Military Academy of Strtegic Rocket Troops, 2022, no. 3 (29), pp. 78-83. (In Russ.) https://elibrary.ru/brbtpr