Features of educational and enlightening online video content in Russia

INTRODUCTION. The active development of the audiovisual sector of new media and its integration into the system of educational and enlightening practices makes the issue of specifying the key features of modern online educational and enlightening video content relevant. The purpose of the study is to attempt to give a systemic description of this type of content.

MATERIALS AND METHODS. The object of the study is educational and enlightening video content presented in the Russian-language sector of the Internet. The chronological framework of the study is 2022–2023. The key research methods are comparative-typological, historical-functional, and textual.

RESULTS AND DISCUSSION. Despite significant overlaps in the area of implemented functions, educational and enlightening content are not identical. The former is usually offered by educational organizations in a structured form with a clearly defined goal of forming specific knowledge, skills, and abilities. The latter is content aimed at satisfying the user’s interest or curiosity in a particular area, offering information of interest to the user for the purpose of self-development and not aimed at forming specific knowledge, skills, and abilities. These types of content have significant differences in such typological features as goal setting, audience focus, genre and thematic content.

CONCLUSION. The study revealed significant differences between educational and enlightening online video content, which generally consist of the fact that educational content largely copies educational genres and formats, and also gravitates toward classical video formats, while enlightening content is more focused on approaches developed in video blogging.

1. Vartanova E.L. On the consequences of the digital transformation of the media environment. Medi@l’manakh = Medi@lmanah, 2022, no. 2 (109), pp. 8-14. (In Russ.) https://doi.org/10.30547/mediaalmanah.2.2022.814, https://elibrary.ru/yrzxdz

2. Grabelnikov A.A., Gegelova N.S. Ekrannaya kommunikatsiya i vizualizatsiya zhurnalistiki. Tver, Tver State University Publ., 2019, 334 p. (In Russ.) https://elibrary.ru/uiznso

3. Zvereva E.A., Sapunov V.I., Pinchuk O.V., Shesterina A.M. Osobennosti funktsionirovaniya sovremennykh audiovizual’nykh media. Voronezh, Kvarta Publ., 2018, 256 p. (In Russ.)

4. Kachkaeva A.G., Shomova S.A. Mul’timediinaya zhurnalistika. Moscow, HSE University Publ., 2017, 413 p. (In Russ.)

5. Kopylova O.Y. The pedagogical potential of the media in the formation of personality. Vestnik Shadrinskogo gosudarstvennogo pedagogicheskogo institute, 2010, no. 1 (6), pp. 50-55. (In Russ.) https://elibrary.ru/pjkgfj

6. Kulikov A.A. Mediatization of education as a new trend in teaching. Nauchnyi lider = Scientific Leader, 2022, no. 3 (48), pp. 47-49. (In Russ.) https://elibrary.ru/bkutsm

7. Kulikov A.A., Vakhidova L.V. Blog as a new learning trend. Teoriya i praktika sovremennoi nauki, 2022, no. 1 (79), pp. 224-227. (In Russ.) https://elibrary.ru/rwixia

8. Kulikov A.A., Vakhidova L.V. Education media as a new paradigm of learning. Mirovaya nauka, 2022, no. 1 (58), pp. 203-206. (In Russ.) https://elibrary.ru/qtqntl

9. Shesterina A.M. The potential of using network video formats in the humanities education system. Vestnik Tambovskogo universiteta. Seriya: Gumanitarnye nauki. = Tambov University Review: Series Humanities, 2023, vol. 28, no. 6, pp. 1365-1375. (In Russ.) https://doi.org/10.20310/1810-0201-2023-28-6-1365-1375, https://elibrary.ru/jwecri

10. Shesterina A.M. The potential of using modern video formats in the system of modern philological education. Sbornik tezisov Mezhdunarodnoi nauchno-prakticheskoi konferentsii «Filologicheskoe obrazovanie v tsifrovuyu epokhu: opyt aktualizatsii obrazovatel’nykh programm» = Proceedings of Abstracts of the International Scientific and Practical Conference “Philological Education in the Digital Age: Experience of Updating Educational Programs”. Moscow, Pushkin State Russian Language Institute Publ., 2022, pp. 128-130. (In Russ.) https://elibrary.ru/njjzew

11. Shesterina A.M. Potential of video blogging in the aspect of media education. Materialy 4 Mezhdunarodnoi nauchnoi konferentsii «Mediaobrazovanie: vektory integratsii v tsifrovoe prostranstvo» = Proceedings of the 4th International Scientific Conference “Media Education: Vectors of Integration into the Digital space”. Chelyabinsk, Chelyabinsk State University Publ., 2019, pp. 65-68. (In Russ.) https://elibrary.ru/krjnae

12. Pinchuk O.V. Resources for creating a video blog as an object of independent media educational activity. Znak: problemnoe pole mediaobrazovaniya = Sign: Problematic Field in Mediaeducation, 2017, no. 4 (26), pp. 187-191. (In Russ.) https://elibrary.ru/zrcsfr

13. Abrosimova E.E. Perception of videoblogs by university students as a digital resource of education. Azimut nauchnykh issledovanii: pedagogika i psikhologiya = Azimuth of Scientific Research: Pedagogy and Psychology, 2021, vol. 10, no. 4 (37), pp. 11-14. (In Russ.) https://doi.org/10.26140/anip-2021-1004-0001, https://elibrary.ru/cxggjx

14. Soboleva E.I., Kupavskaya A.A. Using Internet video resources in independent work of students of nonlinguistic universities. Sbornik statei Mezhdunarodnoi nauchno-prakticheskoi konferentsii «Formirovanie lichnosti budushchego na osnove psikhologo-pedagogicheskogo analiza» = Proceedings of Works from the International Scientific and Practical Conference “Formation of the Personality of the Future Based on Psychological and Pedagogical Analysis”. Ufa, Agentstvo Mezhdunarodnykh Issledovanii Publ., 2018, pp. 192-197. (In Russ.) https://elibrary.ru/nrzjhd

15. Korchak A.E., Khavenson T.E. Concept of “quality” in higher education: from offline to online mode. Vysshee obrazovanie v Rossii = Higher Education in Russia, 2024, vol. 33, no. 1, pp. 9-27. (In Russ.) https://doi.org/10.31992/0869-3617-2024-33-1-9-27, https://elibrary.ru/hvmrbg

16. Barannikov K.A., Ananin D.P., Strikun N.G., Alkanova O.N., Bayzarov A.E. Hybrid learning: Russian and international practice. Voprosy obrazovaniya = Educational Studies. Moscow, 2023, no. 2, pp. 33-69. (In Russ.) https://doi.org/10.17323/1814-9545-2023-2-33-69, https://elibrary.ru/sbpthd

17. Tereshchenko V.E., Novikov D.S., Fokin A.A. Improving education in the current conditions: textbook or YouTube channel? Aktual’nye voprosy obrazovaniya, 2023, no. 1, pp. 150-160. (In Russ.) https://doi.org/10.33764/2618-8031-2023-1-150-160, https://elibrary.ru/amovrq

18. Izmailova E.A., Shishkina T.I. Educational potential of the video blog as a mediaform in extracurricular activities (according to the results of the competition “creativity on the web”). Sbornik nauchnykh trudov «Shatilovskie chteniya. preemstvennost' traditsii v sovremennom inoyazychnom obrazovanii» = Proceedings of Scientific Works “Shatilov Readings. The Continuity of Traditions in Modern Foreign Language Education”. St. Petersburg, Peter the Great St. Petersburg Polytechnic University Publ., 2022, pp. 140-144. (In Russ.) https://doi.org/10.18720/SPBPU/2/id22-216, https://elibrary.ru/yhlsco

19. Prokhorov A.V. Potential of artificial intelligence technologies in language training of future media specialists. Vestnik Tambovskogo universiteta. Seriya: Gumanitarnye nauki. = Tambov University Review: Series Humanities, 2024, vol. 29, no. 3, pp. 589-595. (In Russ.) https://doi.org/10.20310/1810-0201-2024-29-3589-595, https://elibrary.ru/yuvnvd

20. Sysoyev P.V., Filatov E.M., Evstigneev M.N., Polyakov O.G., Evstigneeva I.A., Sorokin D.O. A matrix of artificial intelligence tools in pre-service foreign language teacher training. Vestnik Tambovskogo universiteta. Seriya: Gumanitarnye nauki. = Tambov University Review: Series Humanities, 2024, vol. 29, no. 3, pp. 559-588. (In Russ.) https://doi.org/10.20310/1810-0201-2024-29-3-559-588, https://elibrary.ru/jazkme

21. Filipova A.G., Malakhova V.R. Educational video blogs: analysis of quantitative characteristics. Sbornik materialov konferentsii «Tsifrovoe obshchestvo: sotsiologicheskoe izmerenie nastoyashchego i budushchego» = Proceedings of Conference Materials “Digital Society: Sociological Dimension of the Present and Future”. Moscow, Rossiiskoe obshchestvo sotsiologov Publ., 2024, pp. 485-490. (In Russ.) https://elibrary.ru/fksjeq

22. Pushkareva V.V. Genre features of an educational video blog. Trudy Vserossiiskoi nauchnoi konferentsii studentov, aspirantov i molodykh uchenykh «Nauka i molodezh’: problemy, poiski, resheniya» = Proceedings of the All-Russian Scientific Conference of Students, Post-Graduates and Young Scientists “Science and Youth: Problems, Searches, Solutions”. Novokuznetsk, Siberian State Industrial University Publ., 2018, issue 22, pt 1, pp. 140-143. (In Russ.) https://elibrary.ru/bhrzhq

23. Shchipitsina L.Yu., Chub A.S. Linguistic means of accentuating information in educational video blogs. Mir lingvistiki i kommunikatsii: elektronnyi nauchnyi zhurnal = World of Linguistics and Communication: Electronic Scientific Journal, 2020, no. 60, pp. 165-181. (In Russ.) https://elibrary.ru/kohkey

24. Filipova A.G., Skripnikova E.M., Abrosimova E.E. Features and types of self-presentations in educational video blogging. Sotsiodinamika = Sociodynamics, 2023, no. 11, pp. 46-62. (In Russ.) https://doi.org/10.25136/2409-7144.2023.11.69015, https://elibrary.ru/hakzve

25. Abrosimova E.E., Malakhova V.R., Filipova A.G. Digital profile and self-presentation in educational video blogging: working with the target audience. Kazanskii sotsial’no-gumanitarnyi vestnik = The Kazan Socially-Humanitarian Bulletin, 2023, no. 6 (63), pp. 4-13. (In Russ.) https://doi.org/10.26907/20795912.2023.6.4-13, https://elibrary.ru/wauamv

26. Shesterina A.M. On the issue of new media typology. Neofilologiya = Neophilology, 2023, vol. 9, no. 4, pp. 931-939. (In Russ.) https://doi.org/10.20310/2587-6953-2023-9-4-931-939, https://elibrary.ru/uzuain

27. Shesterina A.M. Transformation of information behavior of modern television audiences. Osobennosti funktsionirovaniya sovremennykh audiovizual’nykh media = Features of the Functioning of Modern Audiovisual Media. Voronezh, 2018, pp. 124-169. (In Russ.) https://elibrary.ru/yvmutz