Verbal and nonverbal means of persuasiveness in business presentations
https://doi.org/10.20310/2587-6953-2020-6-21-41-48
EDN: RFAFGL
Abstract
To attract a potential customer a presenter should be capable of mastering verbal and nonverbal communication tools. To increase sales, speaker has to use all accessible means in the best way in order to grab customers’ attention and get them to purchase new product. The article investigates interconnections between verbal and nonverbal means for achieving persuasiveness in business presentations. The aim is to analyze the use and connection of verbal and nonverbal means in business presentations performed by one of the most outstanding speakers Mr. Steve Jobs. The conducted analyses showed that effective verbal (stylistic devices, powerful language, lexical diversity) and nonverbal means (posture, gestures, eye contact, clothing, voice and pause) are important in business presentations to achieve persuasiveness.
Supporting agencies: The reported study was funded by Russian Foundation for Basic Research and Government of Omsk Region according to the research project no. 18-412-550001
About the Author
A. V. Kirova
Dostoevsky Omsk State University
Russian Federation
Russian Federation
Anastasia V. Kirova, Senior Instructor of Foreign Languages Department
55-А Mira Ave., Omsk 644077, Russian Federation
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Review
For citations:
Kirova A.V. Verbal and nonverbal means of persuasiveness in business presentations. Neophilology. 2020;6(21):41-48. (In Russ.) https://doi.org/10.20310/2587-6953-2020-6-21-41-48. EDN: RFAFGL
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