Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness

Neophilology
Neofilologiya = Neophilology

ISSN 2587-6953 (Print)
ISSN 2782-5868 (Online)

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Neophilology

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Terskikh M.V. Audience attitude to the provocative advertising: criteria for assessing communicative effectiveness. Neophilology. 2020;6(21):201-212. (In Russ.) https://doi.org/10.20310/2587-6953-2020-6-21-201-212. EDN: XKBJZC

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ISSN 2587-6953 (Print)
ISSN 2782-5868 (Online)

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