Community marketing in the sports industry (on the example of running)

Neophilology
Neofilologiya = Neophilology

ISSN 2587-6953 (Print)
ISSN 2782-5868 (Online)

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Neophilology

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Prokhorov A.V., Popov S.A. Community marketing in the sports industry (on the example of running). Neophilology. 2023;9(1):186-194. (In Russ.) https://doi.org/10.20310/2587-6953-2023-9-1-186-194

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ISSN 2587-6953 (Print)
ISSN 2782-5868 (Online)

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About the Authors

A. V. Prokhorov
Derzhavin Tambov State University
Russian Federation

Andrey V. Prokhorov, Cand. Sci. (Philology), Associate Professor, Associate Professor of Journalism, Advertising and Public Relations Department

33 Internatsionalnaya St., Tambov 392000

S. A. Popov
Derzhavin Tambov State University
Russian Federation

Stanislav A. Popov, Employee of the Laboratory for Theoretical and Applied Research of Advertising

33 Internatsionalnaya St., Tambov 392000

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