Irony and satire on the pages of “Tambov Bulletin of Announcements”

INTRODUCTION. Irony on the pages of provincial newspapers as an author’s strategy, in comparison with analytical and news journalism, has been little studied. The purpose of the study is to analyze the journalistic texts of the advertising newspaper “Tambov Bulletin of Announcements” for 1912, which will make it possible to formulate the author’s original position in the sociopolitical and socio-cultural spaces of that time.
MATERIALS AND METHODS. The study of articles, notes and feuilletons of 89 issues of the “Tambov Bulletin of Announcements” newspaper for 1911–1912 makes it possible to understand the specifics of the newspaper editor’s work, as well as to analyze the motives of the author’s publishing behavior. Research methods: philological and historical-cultural analysis within the socio-political context.
RESULTS AND DISCUSSION. The nature of material presentation through the eyes of a contemporary is characterized. The ideological expediency of the interaction of irony and analytics in the construction of texts is substantiated. Conclusions are drawn about the importance of comic elements and means of artistic expression in journalistic texts. The extraordinary style of the publication contributed to the creation of a qualitatively new printing, publishing, advertising and satirical product. The newspaper proved to be in demand by the provincial reader of that time.
CONCLUSION. Using the examples of the articles and feuilletons of the publication, the specificity of the ironic presentation, which creates a unique narrative expression and formulates the style of the newspaper, is shown; the editorial activity of a unique non-governmental publication is analyzed. The study of the journalistic and satirical content of the newspaper can be applied to the study of other satirical publications of this period.

1. Zvereva E.A. Media educational potential of satire in the digital environment: ridiculing credibility. Neofilologiya = Neophilology, 2022, vol. 8, no. 4, pp. 821-831. (In Russ.) https://doi.org/10.20310/2587-6953-2022-8-4-821-831, https://elibrary.ru/qrmjmc

2. Prigarina N.K. Comparison as a way of emotional representation of information in advertising text. Neofilologiya = Neophilology, 2021, vol. 7, no. 28, pp. 743-749. (In Russ.) https://doi.org/10.20310/2587-6953-2021-7-28-743-749, https://elibrary.ru/tdolpx

3. Shakhovskii V.I. Ecology of communicative word distribution. Neofilologiya = Neophilology, 2021, vol. 7, no. 27, pp. 369-376. (In Russ.) https://doi.org/10.20310/2587-6953-2021-7-27-369-376, https://elibrary.ru/ykrdlp

4. Pyadysheva T.G. Advertising language: structural features of advertising texts. Neofilologiya = Neophilology, 2022, vol. 8, no. 1, pp. 154-162. (In Russ.) https://doi.org/10.20310/2587-6953-2022-8-1-154-162, https://elibrary.ru/unphur

5. Khorolskii V.V. Irony and humor in journalism as a cognitive strategy (media and cultural aspects). Neofilologiya = Neophilology, 2023, vol. 9, no. 2, pp. 356-364. (In Russ.) https://doi.org/10.20310/2587-6953-2023-9-2-356-364, https://elibrary.ru/xpwmxq

6. Bryzgalova E.N., Ivanova I.E. Creolized text in satirical magazines at the beginning of the XX century. Vestnik Tverskogo gosudarstvennogo universiteta. Seriya: Filologiya = Herald of Tver State University. Series: Philology, 2022, no. 3 (74), pp. 171-178. (In Russ.) https://doi.org/10.26456/vtfilol/2022.3.171, https://elibrary.ru/qdfwni

7. Marakhovskaya L.N. Features of Russian political satire of 1905–1906. Teoriya i istoriya iskusstva = Theory and History of Art, 2021, no. 3-4, pp. 159-183. (In Russ.) https://elibrary.ru/wvlzkr

8. Trakhtenberg L.A. The editor’s persona in the Russian satirical magazines. Vestnik Moskovskogo universiteta. Seriya 9: Filologiya = Moscow University Philology Bulletin, 2016, no. 4, pp. 90-108. (In Russ.) https://elibrary.ru/rnkkqb

9. Strashnov S.L. On the main trends of modern poetic feuilleton. Vestnik Kostromskogo gosudarstvennogo universiteta = Vestnik of Kostroma State University, 2016, vol. 22, no. 6, pp. 109-113. (In Russ.) https://elibrary.ru/ykuhdz

10. Rzhanova S.A. Satirical journalism as a means of influence on society (a case study of the magazine “satirikon”). Nauchnyi vzglyad v budushchee = Scientific Look Into the Future, 2020, vol. 2, no. 16, pp. 86-88. (In Russ.) https://doi.org/10.30888/24157538.2020-16-02-017, https://elibrary.ru/wtvozd

11. Shilikhina K.M. Ironic expression of deontic evaluation in public political discourse. Politicheskaya lingvistika = Political Linguistics, 2013, no. 1 (43), pp. 121-127. (In Russ.) https://elibrary.ru/pwnavx

12. Vidnaya O.E. The specifics of the formation of the regional press system at the beginning of the twentieth century (on the example of the Tambov governorate). Neofilologiya = Neophilology, 2022, vol. 8, no. 4, pp. 796-805. (In Russ.) https://doi.org/10.20310/2587-6953-2022-8-4-796-805, https://elibrary.ru/xceypz

13. Krotova T.A. Tambov advertisement. Materialy 10 Vserossiiskoi nauchnoi konferentsii, posvyashchennoi 75-letiyu Pobedy v Velikoi Otechestvennoi voine «Tambov v proshlom, nastoyashchem i budushchem» = Proceedings of the 10th All-Russian Scientific Conference Devoted to the 75th Anniversary of the Victory in the Eastern Front “Tambov in the Past, Present and Future”. Tambov, Tambovskii poligraficheskii soyuz Publ., 2020, pp. 242-246. (In Russ.) https://elibrary.ru/aelfbi

14. Kozlov I.V. Ural satirical magazines of the first Russian revolution (“Gnom”, “Rubin”, “Magnit”). Neofilologiya = Neophilology, 2024, no. 10 (2), pp. 397-408. (In Russ.) https://doi.org/10.20310/2587-6953-2024-10-2-397-408, https://elibrary.ru/xiehue

15. Vidnaya O.E. Pre-revolutionary Press of Tambov Province (1788–1918): Historical and Systemic Aspects. Tambov, Publishing House “Derzhavinsky”, 2024, 200 p. (In Russ.) https://elibrary.ru/rmwyno