Modern research methods of printed mass media materials

Abstract

The researches at the moment, including the sphere of journalism, know a lot of methods of mass media materials’ research – both printed and electronic. The scientists traditionally implement general-philosophic and general-scientific methods. But to get valuable scientific information it is necessary to apply for private-scientific methods, which are characteristic for concrete sphere of science. As the system of scientific methods and the system of mass media are dynamic and there can appear the new methods in some period of time. The description of new method of printed mass media research, the basis of which is matrix building is proposed. The essence of the method is given and based on the example of concrete newspaper issues its practice implementation is given practically. The relevance of this method is based on the necessity of the sided research of mass media messages to reveal their implementation on the auditory, the recommendations for creative staff of editorials to improve the quality of media-information. The method may be used for analysis of publications in newspapers and journals, of polemic nature, but it can also be adopted for other text groups. The method may not be implemented for analysis of advertising messages in mass media.