ANDREY V. PROKHOROV
Dr. Sci. (Philology), Associate Professor. Derzhavin Tambov State University (Tambov, Russian Federation), Associate Professor of Journalism, Advertising and Public Relations Department
ORCID: https://orcid.org/0000-0002-1263-695X
RSCI: SPIN-code: 4795-7443, AuthorID: 536609
E-mail: proh_and@rambler.ru
SPHERE OF SCIENTIFIC INTERESTS
media communications, branding, advertising, university branding, modern technologies in advertising activities
DEGREES AND TITLES
2013 – Associate Professor
2023 – Dr. Sci. (Philology), dissertation on the topic “Level model of the media universe of a modern university”
POSITIONS HELD
Director, Tambov State University named after. G.R. Derzhavin, Center for Public Relations, Department of Strategic Communications
Head, Tambov State University named after. G.R. Derzhavin, Faculty of Philology and Journalism, Laboratory of Theoretical and Applied Research of Advertising
Associate Professor, Dr. habil (Assistant Professor), Tambov State University named after. G.R. Derzhavin, Faculty of Philology and Journalism, Department of Journalism, Advertising and Public Relations
LANGUAGES
English (Advanced)
German (Pre-Intermediate)
SCIENTIFIC AND ORGANIZATIONAL WORK
Participation in scientific communities of the Laboratory of Theoretical and Applied Research of Advertising
Lecturer at the Russian Society “Znanie”
SIGNIFICANT PUBLICATIONS OF RECENT YEARS
Articles
20th anniversary of advertising education in the Tambov region. Neofilologiya = Neophilology, 2023, vol. 9, no. 3, pp. 688-697. https://doi.org/10.20310/2587-6953-2023-9-3-688-697 (in co-autorship)
Community marketing in the sports industry (on the example of running). Neofilologiya = Neophilology, 2023, vol. 9, no. 1, pp. 186-194. https://doi.org/10.20310/2587-6953-2023-9-1-186-194 (in co-autorship)
Gamification possibility use for the development of population civil activity platforms. Revista Gênero e Direito, 2019, vol. 8, no. S7, pp. 301-314. https://doi.org/10.22478/ufpb.2179-7137.2019v8n7.49996 (in co-autorship)
Books
Urovnevaya model’ mediauniversuma sovremennogo universiteta [Level Model of the Media Universe of a Modern University]. Tambov, “Derzhavinskiy” Publishing House, 2021, 244 p.
Transformatsiya i sovremennoe sostoyanie vuzovskoy mediasredy [Transformation and Current State of the University Media Environment]. Tambov, “Derzhavinskiy” Publishing House, 2020, 153 p.
