EKATERINA A. ZVEREVA
Dr. Sci. (Philology), Associate Professor. Derzhavin Tambov State University (Tambov, Russian Federation), Professor of Journalism, Advertising and Public Relations Department
ORCID: https://orcid.org/0000-0001-7418-7216
RSCI: SPIN-code: 9409-7279, AuthorID: 74605
E-mail: Katya9_2001@mail.ru
SPHERE OF SCIENTIFIC INTERESTS
journals, youth audience, media consumption, society values
SCIENTIFIC AND ORGANIZATIONAL WORK
Community service, participation in scientific communities
2013 – present time – member of the National Association of Mass Media Researchers
2012 – present time – member of the Union of Journalists of Russia
2020 – expert at the regional championship “Growth Point – Moving Forward”
2019 – expert of the research project “Promoting the values of a healthy lifestyle” of the Faculty of Journalism of Moscow State University
2018 – expert in research work on the state assignment for 2018 on the topic “The influence of modern digital communications on the formation of the professional culture of youth”
2018–2020 – member of the jury of the Regional Model Center for Additional Education of Children as part of the implementation of the Regional Network Educational Project “Media of the Future”
2018 – present time – scientific expert of the additional general developmental general educational program of social and pedagogical orientation “Children’s television studio “Istok” of the Municipal Budgetary Institution of Preschool Education “House of Children's Creativity” in Kotovsk as part of the implementation of this program in network form
2017 – present time – expert at the Regional School of Journalism (Tambov)
Membership of the editorial board
“Chelyabinsk Humanitarian”, member of the editorial board
“Sign: Problematic Field in Mediaeducation”, member of the editorial board
“Medi@lmanah”, member of the editorial board
“Journalism in the Era of Digital Transformation: Values and Practices”, scientific editor
Prepared and defended 2 candidate dissertations
AWARDS, HONORARY TITLES
2023 – Award pin of Ministry of Science and Higher Education of the Russian Federation “Honorary Mentor”
2023 – laureate of the competition for the best textbook in the field of advertising and public relations for 2023 (Moscow)
2022 – winner of the International Competition for Higher School Teachers in the Field of Media Education “Ambassadors of Media Education”
2021 – winner of the All-Russian competition “Golden Names of Higher School” (nomination “For the development of practice-oriented higher education”)
2021 – winner of the Russian Society “Knowledge” competition “Best Lecturer”
2020 – laureate of the Russian Society “Knowledge” competition “Best Lecturer”
2019 – winner of the International Media Research Competition “NAMR-2019” for the collection of articles “Current problems of audiovisual media” (Moscow, Moscow State University)
2018 – winner of the International Media Research Competition “NAMR-2019” for the monograph “Transformation of media consumption in the magazine segment” (Moscow, Moscow State University)
2018 – laureate of the International Competition “Best Scientific Book in the Humanities-2018” (Interregional Center for Innovative Technologies in Education)
SIGNIFICANT PUBLICATIONS OF RECENT YEARS
Articles
New city media for the generation of media consumers. The European Proceedings of Social & Behavioural Sciences, 2019, vol. 66, pp. 131-137. https://doi.org/10.15405/epsbs.2019.08.02.16
Generation Y and Z: features media consumption. Vestnik NGU. Seriya: Istoriya, filologiya = Vestnik NSU. Series: History and Philology, 2020, vol. 19, no. 6, pp. 131-140. https://doi.org/10.25205/1818-7919-2020-19-6-131-140 (in co-authorship)
Mediaecology of the urban space. The European Proceedings of Social & Behavioural Sciences, 2021, vol. 108, pp. 1230-1238. https://doi.org/10.15405/epsbs.2021.05.02.157 (in co-authorship)
Text tools for archetyping the model of the world in the system of the latest media. Voprosy kognitivnoy lingvistiki = Issues of Cognitive Linguistics, 2022, no. 4, pp. 115-124. https://doi.org/10.20916/1812-3228-2022-4-115-124 (in co-authorship)
Means of emotional impact on the audience in user media content. Media Education (Mediaobrazovanie), 2023, vol. 19, no. 1, pp. 179-189. https://doi.org/10.13187/me.2023.1.179 (in co-authorship)
Interactive component of media content as a means of community formation. Medialingvistika = Media Linguistics, 2023, no. 10 (3), pp. 407-423. https://doi.org/10.21638/spbu22.2023.308 (in co-authorship)
Books
Modeli informatsionnogo povedeniya molodezhi kak faktor transformatsii sovremennogo mediapolya [Models of Information Behavior of Young People as a Factor in the Transformation of the Modern Media Field]. Moscow, RUSAINS Publ., 2023, 212 p. (in co-authoship)
Mediaindustriya v sisteme kreativnykh industriy [Media industry in the system of creative industries]. Mediakul’tura tsifrovoy epokhi: sostoyanie, problemy, perspektivy [Media Culture of the Digital Era: State, Problems, Prospects]. Tambov, “Derzhavinskiy” Publishing House, 2022, pp. 62-79.
Interaction “journalist – robot journalist”: communicative advantages and social responsibility. Communication Trends in the Post-Literacy Era: Polylingualism, Multimodality and Multiculturalism as Preconditions for New Creativity. Ekaterinburg, Ural University Press, 2020, pp. 532-545.
Mesto audio- i viodeoteksta v strukture mul’timediynogo proizvedeniya (na materiale proektov kompanii LookatMedia) [The place of audio and video text in the structure of a multimedia work (based on the projects of the LookatMedia company)]. Osobennosti funktsionirovanii sovremennykh audiovizual’nykh media [Features of the Functioning of Modern Audiovisual Media]. Voronezh, Kvarta Publ., 2018, pp. 229-247.
Transformatsiya modeli mediapotrebleniya v zhurnal’nom segmente [Transformation of the Media Consumption Model in the Journal Segment]. Voronezh, Kvarta Publ., 2017, 202 p.
Rossiyskiy rynok zhurnalov nachala XXI veka: tendentsii funktsionirovaniya i strategii razvitiya [The Russian Market of Journals at the Beginning of the 19th Century: Operating Trends and Development Strategies]. Voronezh, Kvarta Publ., 2016, 198 p.
