Considered the problem of relations between such concepts as integration of language levels, category of person and anthropocentrism in the context of the ideas of professor S.G. Ilyenko. This is not accidental, since this problem is presented in her works as having a methodological character in connection with the recognition of anthropocentrism and integration as the main principles of the description of the language system. The key and organizing role in their interrelation is played by the category of the person which in various forms of its realization is present at different language levels and in communicative activity of the person as a whole. This allows us to consider the concept of integrative communicative space, which is represented as a unity created by the interaction of different types of knowledge: 1) knowledge obtained as a result of reflection and interpretation of reality; 2) knowledge of the language system used as a means of cognition of this reality and communication. As a result, communication is the highest level that allows you to compare information at different levels, and forms on their basis integrative unity, the integrity of which ensures the implementation of the language of its main function - communicative.

Synonymic rows with loanwords are investigated. The study found that the change in the conceptual and linguistic worldview of modern man is largely due to the process of the emergence of new synonymic series in the Russian language. Synonymic relations between words are established on the basis of the dictionary synonymic definition of the already known word or phrase in the Russian language, with the help of already established in the Russian language borrowed nominations in the context of descriptive construction, illustrative material, which expands, presents the synonymic sphere of lexicographic definition. Human consciousness structures conceptual real reality anthropocentrically, so the semantic range of names of persons in the study material is quite wide. Examples of loanwords that characterize activities are presented. Based on the synonymic definition of terms in lexicographic sources, which reveals the meaning of a new loanword through the identical meaning of loanwords, it is assumed that in the understanding of the surrounding reality, a person uses words correlated with one concept or reality, and in this case there are synonymic series in which members of the opposition are loanwords and demonstrate the full identity.

Particular attention is paid to the consideration of semantic-semiotic components of the existence of culture, the meanings of cultural phenomena and analysis of the semantics of discursive components. Within the framework of a single discourse, ontological focuses are realized as part of the so-called “modes of being”: “being in oneself”, “being for oneself”, “being for another”, each of which does not exist in isolation; between them there is continuous interaction and mutual development in the implementation of cultural scenarios. Modes are embodied in the language, they are directly involved in the process of creating the so-called cultural and linguistic picture of the world. The ontological nature of modes is appeared not only in their existence, development, but also in their embodiment, representation, in the transfer of meanings, in the semantic aspect of discourse. The embodiment of the modes of being in culture from the standpoint of semantic analysis considered in two ways: linguistic and cultural. Cultural parameter and its representation in the system of ontological knowledge should be considered as the functioning of such a semantic-semiotic phenomenon, such a transformation as “components of culture”, which are described from the standpoint of the semiological analysis, suggesting that when considering the components of culture as a cultural (linguocultural) text is based on the semantic aspect of the process of deployment of ritual actions in all the variety of components of lexical codes.

An attempt is made to consider the traditional problem of “neologism as the Russian national language phenomenon” wider - “neologism as a mental process phenomenon”, which determines the world perception through the Russian native language categories and forms. On the material of the “Tambov Life” newspaper neologisms are considered in the context of the neological worldview, which is a complex of neological human knowledge about the world, verbalized with new words; it is established that being a substantial element of the language worldview, the neological worldview participates in the formation of mentality, reflecting the innovative components in the lexical system of the language. The fact is given that the journalese style finds in new words the voice of this striking features, such as the focus on the impact of the reader, than the individuality of human perception of neologism, the principle of relationship to him is formed, reflecting the mentality as a variable category.

The historical and political prototypes are the material for the creation of bright and memorable images in the novel by M.A. Bulgakov “Fatal eggs” are described: A.S. Rokk (chief commander of the Workers' And Peasants' Red Army S.S. Kamenev), Polaitis (Marshal M.N. Tukhachevsky), Shchukin (A.I. Egorov), “red-moustached driver” (a talented scientist-inventor, engineer of III rank P.K. Oshchepkov). We determine theatrical and genre sources that influenced the creation of images: mystery, farce, buffo, pantomime. The text satirical and grotesque nature the is investigated. In the framework of the farce and buffo the First Moscow process where the prototypes are is considered. The composition and genre issues are touched upon, the problem of attribution of the story is raised. To the source base of the work are added: occult novel by A. Crowley “Moonchild”, stories by A. Schnitzler “Rock”, U. Allen “Fatal Experience”, R. Market “Invention of Professor Carter”, R. Presber “Last Feast of the Last of Birkovich”, B. Lavrenev “The Child Gregory”. References to the iconic systems of the Egyptian “Book of the Dead” and the collection of Arab fairy tales “One Thousand and One Nights” are used.