The research relevance on the relationship between the national language and statehood is determined by intensification of contradictions in modern society associated with the neglect or selective attitude of politicians to certain processes of linguistic identification of an individual, people and state. The purpose of the study is to reveal the reasons for the ignorant nihilism of socalled “titular nation” in relation to the “undeveloped” or “non-indigenous” peoples. As an alternative, a project is proposed for the creative construction of the Russian state on the basis of preserving the right of each peoples to their own culture as part of national language. Its special status is not always associated with the point date of the emergence of a nation or a particular national language in the era of capitalism. It is determined by long process of formation of the original language culture, starting from Ancient Rus’ and the formation of the Russian Empire up to the present, characterized by devastating consequences of an unprofessional view of the problem of language construction. Free interpretations of the concepts of state, regional, non-territorial languages, languages of nationalities or native language and attempts to fit the norms of modern state life under the category of exclusivity of a certain nationality, one ruling class, one religion or language of communication in the conditions of interpenetration and interdependence of modern cultures are criticized. As a conclusion, ways are proposed to restore the traditional model of Russian statehood, associated with the preservation of multicultural and multinational community, materialized in the national language. 

The study is devoted to the life and scientific path of M.V. Panov – an outstanding philologist, teacher, popularizer of the science of language. Particular attention is paid to the scientific interests of M.V. Panov in the field of spelling, his work as deputy chairman of the Spelling Commission in the 1960s, which was preparing a large-scale spelling reform, and activities to popularize spelling, which was associated primarily with the need to explain to society the essence of the changes proposed then. Understanding of M.V. Panov, a speller and educator, is necessary for the further successful work of not only spelling codifiers, but also popularizers of linguistic science. Despite the fact that today it is not supposed to reform the Russian letter and created at the Institute of the Russian Language. V.V. Vinogradov of the Russian Academy of Sciences, a complete academic description of the rules of modern Russian spelling does not imply any changes to the existing rules for writing words, the tasks of linguistic education are not at all outdated. Today, like 60 years ago, native speakers confuse the language itself and writing, pronunciation and spelling, and when commenting on any news related to the language, they demand that “language reforms” be prevented. The legacy of the enlighteners of the past can and should be used by modern popularizers of orthographic science, whose main task today and in the foreseeable future is to prepare the ground for a calm conversation in society about the fate of Russian spelling. 

Modern philology is increasingly turning to interdisciplinary problems, which include corporality, which is studied at the intersection of biology, medicine, cognitive science and philosophy. At the same time, the interest of linguistics in the conceptualization and verbalization of bodily and psychological individual experience leads to the need to study ego-documents that tell about the most difficult, traumatic life situations (hunger, war, disability, fatal illness, loss of loved ones, etc.). The purpose of the work is to explication of the specifics of the perception of the corporality of a resident of besieged Leningrad through the verbalization of one’s own and others’ bodily experience. The number of specific elements of the conceptualization of corporality (hunger, dystrophy, cold, trauma, etc.) were revealed. An analysis of the memories of the blockade survivors convincingly proves that the body was perceived by the starving inhabitants as deformed, destroyed and striving for inevitable death. Reflection on the body and corporality inevitably leads to the realization of the rigid connection of corporality with the psyche and morality. Such specific forms of comprehension and verbalization of the physicality of blockade runners as hunger trauma, winter trauma, and alienation of the body are identified and analyzed. The analysis of the traumatic bodily experience of the inhabitants of the besieged Leningrad can serve as a further development of linguistic studies of both corporality and traumatic experience. 

We analyze the perception of new coronavirus infection COVID-19 through an animalistic (zoo) metaphor by representatives of student youth. We conduct an associative experiment in order to identify animalistic metaphorical models “Coronavirus is ...”. We analyze the themes of the received metaphors; we offer the author’s classification of metaphorical models with the sphere-source “animals”; the psychological impact of the coronavirus on the individual is comprehended. The results of the experiment are interpreted on the basis of a phenomenological approach using the methods of questioning, quantitative analysis and document analysis. The resulting metaphors demonstrate the diverse content of the source sphere “animals”; they can be grouped on different grounds (by common features, by national-specific features, by principle of sound and graphic similarity). At the stage of comprehending a new phenomenon in the life of mankind, zoometaphors are actively involved in the formation of a naive and scientific picture of the world, provide material for constructing the image of an “animal” and the relationship “human-animal”.

The problem associated with determining when interpersonal interaction of interlocutors in the format of computer-mediated communication leads to unethical verbal behavior and why this form of behavior is realized is analyzed. Based on the theoretical concept of B.N. Miroshnikov about the relationship between the Internet and society, it was not only found out why the interlocutors choose specific means of computer-mediated communication, but also the nature of the influence of this choice on the maintenance of interpersonal relationships and the ethical problems that could potentially arise in this case are traced. During the statistical analysis of the data obtained by the method of questionnaire survey, it was found that we can talk about external factors that influence the behavioral reactions of interlocutors in the course of communicative interaction. The choice of communication strategies aimed at maintaining interpersonal relationships with the addressee may be the result of the speaker’s increased awareness of his partner, the current communication environment, and the ability to adapt to this environment accordingly. Participants in virtual communication use a variety of methods to maintain communicative contact, depending on such factors as the psychological personality of the addressee. It is concluded that this factor is of particular importance in the course of maintaining fatal contact with an unfamiliar interlocutor in the format of computer-mediated communication. 

The subject of work is trademarks that contradict the principles of humanity and morality as a phenomenon: their existence in the commercial environment, the attitude towards them in legislation and society, a typical characteristic. The relevance of the study is due to the dual position of such names: on the one hand, the characteristic “contradiction to public interests, principles of humanity and morality” serves as a good reason for refusing state registration of a mark, on the other hand, such names are found in many not only in the commercial environment, but also in the legal field. The purpose of the study is to characterize the degree of prevalence of such designations, as well as to assess the attitude of native speakers of the Russian language to such nominations (aesthetic and commercial attractiveness). The main research method is an experiment (survey). According to the results of experiment, it is proved that designations with a pronounced “indecent” meaning are the least aesthetically and commercially attractive for the majority of potential buyers of goods/services. The conclusion is made about the relativity of the norms of domestic legislation in the field of registration and functioning of means of individualization of enterprises, goods and services: due to the lack of clear criteria for “contradiction to the principles of humanity and morality”, registration may be denied to designations harmless from the point of view of buyers, and the designation in which the majority of native speakers reads an immoral message receives state registration. 

Substantive-prepositional syntagmas in the English text of the patent are chosen as the subject of research. We set the task of determine to what extent this type of syntagmatics is typical for the chosen genre and present a typological description of structures based on the N+of+N core model. The relevance of the tasks set is determined by the insufficient knowledge of the categorical, linguistic and discursive features of such structures in English speech in general and in the texts of patent documentation in particular. The basis of the empirical research, carried out on the material of two corpora of texts, is the methods of syntagmatic, constructive, comparative and statistical analysis. The frequency of substantive-prepositional syntagmas in comparison with other types of compound nominative units and individual features that distinguish prepositional combinations from lexical syntagmas have been established. Design features of syntagmas are revealed; the syntactic processes of distribution of simple structures are described, the most significant of which are development, expansion, accession; the specifics of the implementation in these processes of such methods of distribution as lexical and syntactic, allied and non-union, adjective and substantive are determined. The obtained results supplement the information about syntagmatics as a sign of the genre and style of the text. They can serve as a basis for further research in the field of syntagmatics of English speech and find application in teaching English for professional purposes, as well as in a comparative analysis of original and parallel texts in Russian.

The subject of this study is the description of the systemic-linguistic and concretespeech connections of the functional-semantic categories of taxis and the categories/subcategories of temporality, aspectuality, iteration, duration and phaseness. The purpose of the work is a focused analysis of the intercategorical connections of taxis with the above semantic categories, which determine the actualization of conjugate primary-taxis categorical situations of simultaneity and diversity in German utterances with prepositional deverbatives. The relevance of the study, carried out in the traditions of functional grammar and on the basis of the functional-semantic approach used in it, is associated with insufficient knowledge of the issue of intercategorical interaction. The system-linguistic connections of interacting categories in the sphere of primary taxis are established and analyzed in the context of their speech realizations in a specific taxis environment. It is substantiated that German utterances with prepositional deverbatives are characterized by various general categorical elements that determine the actualization of conjugate taxis categorical situations in their variability. These are monotemporal and inclusive-temporal prepositions as taxis markers, as well as various verbs, deverbatives (iterative, phase) and adverbials (temporal, aspectual, etc.).

The study is devoted to the analysis of the implementation of opposite lexical units of financial orientation, which are in opposition to each other within the framework of simple and complex structures, in which one (contradiction) and two processes (antonymy) of nomination are involved. The theoretical significance of the analysis lies in the generalization of linguistic teachings on the problem of oppositions and antonyms of different years. The purpose of the work is to describe simple structures from the point of view of classifying opposition by part-of-speech and by the method of forming relations, and complex structures from the standpoint of word formation, lexico-semantic means, as well as a combination of both. The objectives of the study are to analyze the grammatical categories of case, animateness/inanimateness and number. Its novelty lies in the fact that, in contrast to the traditional consideration of antonyms as opposites between two or more structures, antonymy is also considered here within one element (opposition), which is understood as nomination. Such general scientific methods as analysis, synthesis, comparison, generalization are applied. To perform particular tasks, the continuous sampling method and the experimental method of logical-semantic classification of opposition and antonyms were used, which allows us to identify two classifications of the first phenomenon within one nomination and three classifications of the second phenomenon within two nominations. 

The purpose of the research is to study the functional characteristics of word-forming neologisms in modern English-language glossy magazines. The tasks are reduced to the analysis of scientific and theoretical literature on the problems of neology, the selection of neo-lexemes of the subject area “fashion and style”, formed by morphological methods, by the method of continuous sampling, and their systematization in relation to the functions they perform in the glamorous discourse. The sources are electronic versions of the monthly women’s magazines “Cosmopolitan”, “Elle”, “Fashion” for 2017–2022. When interpreting the factual material, data from the Online Etymology Dictionary and Dictionary.com dictionaries and a comprehensive methodology are used: the general scientific method of observation, word-formation analysis, definitional analysis, descriptive-analytical method. The findings indicate an active linguo-creative word-formation activity in the fashion sector of the economy. We formulate the thesis about the functional syncretism of derivational neologisms in the communicative space of the mass media serving it. We single out and illustrate with examples the nominative, informative, emotionally expressive, evaluative and phatic (contact-establishing) interdependent functions of neonominations. We note a significant predominance of the first two. The data obtained can be used in lecture courses on stylistics, the basics of media communication and the lexicology of modern English. 

The specifics of the functioning of the author’s mask in the novel by V.P. Aksenov “Burn”. The author’s mask is considered as a means of positioning the author in the text. The concepts of “author’, “narrator”, “author’s mask” were used for the analysis. For the first time, the phenomenon of the author's mask in the novel “The Burn” was subjected to a holistic study. As a result of the study, it was found that in the novel by V.P. Aksenov, thanks to the branched system of author’s masks, a complex and multidimensional narrative space is created. Through the mask as an image of a “possible other”, the prose writer comprehends the topics provocative for the aesthetics of late socialism: the relationship of the artist with the authorities, the homeland, the existence of a creative personality in a totalitarian state. The system of Apollinarievich’s author’s masks demonstrates not only the possible options for the personal fate of the “author of the real”, but also the behavioral strategy for the survival of a thinking and thinking intellectual within the framework of a totalitarian system. The author’s mask of Tolya von Steinbock is introduced by Aksenov into the novel in order to fully reflect his own “Magadan” childhood, to present a complex psychological self-portrait. The key means of creating author's masks are, firstly, numerous autobiographical parallels and correspondences generated by the total reflection of the prose writer about himself; secondly, steady transitions from the first person to the third and, on the contrary, confusing the reader and turning the text into an experimental space of a literary game. The research materials and general conclusions can be used in university courses in the history of Russian literature of the twentieth century, special courses and special seminars dedicated to the work of V. Aksenov. Since the author’s mask is becoming quite a common technique in postmodern literature, the methodology used is quite applicable to comprehend the prose of the 1990s–2000s, where there is a play with the author’s “voices” (V. Pelevin, V. Sorokin, A. Kabakov and others.). 

The study is devoted to the consideration of the images of representatives of the clergy of the Russian Orthodox Church in the artistic work of A.P. Chekhov. The relevance is due to the problem of rejection of society from the Church in the second half of the XIX century. The purpose of the study is to show the features of the image of church life in the works of art by  A.P. Chekhov. With the help of tables, the types of clergymen and their assessment by the writer and his characters are demonstrated. The relationship between secular society and the clergy that developed in the second half of the 19th century is considered. In the writer’s work, it is impossible to single out negative, positive or transitional types of clergy, since often the assessment of one or another clergyman by one of the characters and/or a group of persons in the narrative is subjective, which cannot be said about the narrator, whose assessment is often positive and sympathetic. The conclusions made by protopresbyter Alexander Schmemann in a lecture recorded on audiotape in the 1970s are analyzed and substantiated. in San Francisco. It is concluded that only  A.P. Chekhov in the second half of the 19th century managed to truly discern and depict in Russian fiction a “living” priest with his essence: the inner spiritual world and relationships with others.

T. Kryukova’s fairy tale “Prisoner of the mirror”, the central part of the tetralogy about Queen Zlata and Moon Knight, accumulates various mythological, folklore and literary models. It contains various forms of literary intertextuality, the most important role for understanding the hidden meanings of a fairy tale is played by mythopoetic images and representative allusions. The leitmotif of the looking-glass world, which is the main one for the fairy tale “Prisoner of the mirror”, continues the traditions of ancient mythology, and then Russian and European literature of the 19th–20th centuries, representing the world in a reflected form. The phenomenon of the dialogue of text with other texts, proposed by M.M. Bakhtin, makes it possible to reveal the deep content layers of the work in question. The technique of mythological bricolage, which is manifested in the use of characters and plot moves of ancient Greek mythology, makes it possible to demonstrate, according to Bakhtin, the “holiday of the meaning revival”: the characters of ancient myths Pan, Narcissus symbolize the demonic beginning and the hopelessness of sin, with the exception of the nymph Echo, who appears as the personification of selfless love and acts in an unusual role for her mythological status as a magical assistant to children. In the fairy tale there is also a mixture of heterogeneous characters, some combine the features of an ancient prototype and a character of Russian folklore (Odarka). The traditional characters of Russian folk tales (Bear, Fox, Cat) receive a new status of arbiters of judgment and punishment. Reminiscences from the fairy tales of Ch. Perrault and H.-C. Andersen, L. Carroll and V. Gubarev complicate the artistic drawing of the work. The fate theme, fate, which runs through the work, undergoes a serious transformation in the fairy tale. In ancient fate, as the plot develops, the features of divine providence in the Christian sense become more and more distinct. The position of Varga, who denies personal guilt and responsibility for sin, appears as untenable, the image of the Mirror of Judgment directly refers the reader to the ethical teachings of Christianity. Fairy tale discourse allows the author to declare the Christian paradigm of moral values in a complex interaction of borrowed and original characters, motives, plot moves.

The purpose of study is to identify the semantic and figurative parallels of the second part of Goethe’s “Faust” and B.L. Pasternak’s novel “Doctor Zhivago”. The subject of study is the influence of Goethe’s text on the text of Pasternak, who started writing the novel simultaneously with the completion of Faust translation. The relevance of study is due to the significant interest of Russian literary criticism in translations performed by poets and prose writers of the 20th century and, in this regard, the study of conscious and unconscious intertextual dialogue penetrating into the author’s work of writers-translators. Using the comparative-historical and structural-semantic method, the “double optics” of writing “Doctor Zhivago” is revealed: the novel was created under the influence of the mystical text of the second part of Faust encrypted by the author and, in a certain sense, is a continuation of Faust on Russian soil. We prove that the two texts have homologous key themes: the theme of new people, revealed by Goethe in the images of Euphorion and the homunculus, Pasternak – in the images of the heroes of the novel by Yuri Zhivago and Pavel Antipov. We formulate semantic parallels between the image of the homunculus and the understanding of the Russian revolution as a whole: it is proved that reading the text “through Goethe” is a fruitful semantic key to Pasternak’s text.

Over time, local history materials do not become obsolete, but, on the contrary, become even more relevant. In this regard, the study of local history topics of the pre-revolutionary press can eliminate white spots in the study of regions. The purpose of the study is to evaluate the contribution of the doctor and publicist B.P. Knyazhinskiy in the development of Tambov local history. We apply the principle of historicism, a systematic approach, the content analysis method of the content. We analyze the historical essay “Ancient Usmansky Assumption Maiden Monastery”. It is noted that the Diocesan Gazette, in which the essay was published, performed an enlightening and educational function in pre-revolutionary Russia within the framework of the mass media system, and the clergy played a progressive function in the regional community. We reveal the local history value of the essay and its research nature associated with the use of documentary and scientific sources of that time. B.P. Knyazhinsky’s publication about the history of the convent in the 17th–18th centuries, revealing aspects of the life of the population of Usman itself, expands the possibilities of using the essay in modern regional historiography. The study results can be used to further study the history of the Tambov region and neighboring territories, as well as to fully describe the media system in the region. 

The relevance of the study is due to the interest of modern linguistics in the phenomenon of fake, the need for its comprehensive understanding and description. The aim of the work is to study the spread of fake information in the context of the COVID-19 pandemic, as well as to create a classification of fake information markers based on the study of I.A. Sternin and  A.M. Shesterina. For the analysis of fakes, the database “Fake News in Social Networks and Media” was created, the material was 252 Internet texts containing false statements about COVID-19 from January 2020 to February 2022. Texts were collected using a continuous sampling method, sources for collecting material served as social networks and media sites. All fragments are divided into six groups by content: “Vaccination” (32 %), “Conspiracy Theories” (20 %), “International News” (18 %), “Panic Reports and Warnings” (14 %), “Pseudo-medical advice” (9 %), “Reports of confirmed cases/deaths” (7 %). In addition, the distribution of fakes in each year is considered. In the above fragments of fakes, the following groups of typical markers of fake information were identified: Formal markers, Content markers, Lexical markers, Pragmatic markers, Information sources, Argumentation. Examples from the database are selected for each marker. 

Nowadays, sport is an independent industry that has its own principles of functioning, characterized by the specifics of the stages of development, therefore, the isolation of sports marketing as a set of measures to promote individual sports, sports events, and brands through the field of sports is quite understandable. The decrease in the effectiveness of traditional approaches in marketing creates a need to find new tools for promoting sports products. Approaches to understanding the sports industry and sports marketing are analyzed, the author’s interpretation of these terms is given. The intensive consolidation of competition in the sports market actualizes the role of marketing activations implemented by its subjects. The direction of community marketing in the field of sports attracts attention. It was revealed that communities are a platform where members can make new acquaintances among like-minded people. The current trends in community marketing in relation to various areas are considered, the goals and objectives of the direction are disclosed, the conditions necessary for the existence of brand communities are considered. The relevance of the study is ensured by considering the practice of companies in the field of community marketing in promoting sports brands. The most striking cases of the Adidas brand in the use of community marketing are analyzed. The purpose of the study is to clarify the content of community marketing in the promotion of sports brands.

We consider the specifics of using gamification elements in event marketing from the standpoint of involving and retaining participants in special event. Gamification is defined as the use of game mechanics in non-game situations. Gamification techniques are used in education, business, and marketing. In the promotion system, gamification techniques demonstrate consistency in the struggle of companies and brands for the attention of the audience. The work clarifies the boundaries of the concepts of “game” and “gamification”. As the established practice shows, gamification can be used at various stages of the implementation of special event: at the stage of announcement, at the stage of greeting and meeting participants before the start of event, gamification elements can be included in the structure of individual blocks of special event. Gamified solutions can be used to collect feedback at the end of event. When using gamification elements in event marketing, it is important to follow a number of rules, namely: gamification should have a clear, achievable goal that is relevant for the player; gamification rules should be clear to participants; gamification should have simple tasks to complete; game mechanics should fully and accurately reflect the progress of the player; you cannot completely turn the gamification process into a game and offer only virtual achievements for participation, etc. 

We examines the contribution of A.T. Bolotov to the creation and development of park art in the Russian Empire in the second half of the XVIII century. The issues of the dissemination of European literature in Russia devoted to the creation of recreational areas and agricultural technology, its impact on the development of domestic parks are analyzed. The concept of the worldview of A.T. Bolotov is characterized. Bolotov, in which the sensations or internal states experienced by the subject were caused not by external (material) stimuli at all, but by the inner “spiritual” world of a person who eventually becomes able to distinguish good from evil, morality from immorality. Thus, it was the soul of the individual that gave a stable form to sensations and formed the warehouse of the worldview. The scientist has repeatedly developed this idea in his work. According to A.T. Bolotov, three things had a particularly strong effect on the inner (“sensual”) world of a person: reading literature, good conversation and contemplation of nature. The comprehension of these classes prompted A.T. Bolotov to become interested in landscape art, which is the application of all human sensual aspirations. It is noted that the thoroughness of the study of landscape gardening and its verification in the conditions of his estate ensured the creation of his own practice of Russian parks, in which A.T. Bolotov described methods of selecting high-quality seeds, methods of tillage, paid attention to the timing of planting plants, the features of their grafting. 

The result of close and significant social, state and scientific interaction between language and law is the development of a new applied branch of linguistic knowledge – Legal Linguistics. The term “legal linguistics” was introduced in 1999. At the same time, the first issue of the publication “Legal Linguistics” was published – a project designed to comprehend and discuss current problems at the intersection of language and law and immediately became one of the most cited scientific sources in the academic community of Russia. The rubrication of the journal, gradually formed in the course of analysis by the editorial board of submitted copyright materials, reflects the most acute and global issues of this scientific direction. In November 2021, a significant event took place that opened a new milestone in the life of a twenty-year-old publication. The journal “Legal Linguistics” is included in the list of peer-reviewed scientific publications, which should publish the main scientific results of dissertations for the degree of Candidate of Science, for the degree of Doctor of Science (VAK) in the following specialties: 5.1.1. Theoretical and historical legal sciences, 5.1.4. Criminal Law Sciences, 5.9.5. Russian language. Languages of the peoples of Russia, 5.9.8. Theoretical, applied and comparative linguistics. The work presents an abstract review of the issues of the journal “Legal Linguistics”, summarizing the scientific developments of researchers in the field of interaction between language and law. The specifics of the journal and the periodicity of its publication are analyzed; the main thematic sections and headings are indicated.