We consider current issues of adaptation of argot words in the national Russian language and the influence of criminal subculture on law-abiding society. In the near future, dramatic changes in the lexical and thematic plan in argo should occur in connection with the state’s struggle against organized crime figures and the extremist organization AUE* (in October 2020, the Ministry of Justice of the Russian Federation announced the inclusion of the AUE* movement in the list of extremist organizations banned in the Russian Federation, its activities in Russia are prohibited). Due to the large number of argotisms that have passed into the national language, there are problems of translation from one language to another. They are contained in the discrepancy between the realities between different peoples, the peculiarities of criminal communities and the emotionality of criminal lexemes. We note that recently there has been a frequent use of rude and abnormal vocabulary in any field and in any language communication. The bulk of these words are argotic lexemes. A special place in the study is given to the problems of linguistic experts. Often former argotisms are used by the law-abiding population as invectives, see, for example, the words musor, ment – “law enforcement officer”. Moreover, the courts often automatically perceive such words as lexical units containing an indecent form and do not take into account the speech situation, context and other aspects of linguistic analysis.

The subject of the study is the possibility, feasibility and admissibility of the concept of discrediting speech strategy in the process of carrying out the activities of experts and specialists in the field of forensic linguistic expertise. The relevance of the analysis is due to the existence of a tendency to introduce the concepts of discrediting and the discrediting speech strategy into the norms of the current legislation and (or) the practice of forensic linguistic expertise. In the course of the study, significant features of this speech strategy were identified, and judgment about the relevance of both the concept of a discrediting speech strategy in general and its main tactics for solving a limited range of expert tasks related to identifying signs of humiliation of honor and dignity, defamation of business reputation of physical person and (or) legal person, insulting and slander were made and justified (only in cases, when in the disputed text negative information, expressed in the form of an assertion (verifiable) in relation to these persons was identified). An example of an incorrect appeal to the conceptual framework of the discrediting speech strategy in forensic research conducted for the case of protecting the business reputation of a legal entity was analyzed in detail. Based on the results of the study described in the article, restrictions arising from the nature of forensic activities in the use of the concept of discrediting speech strategy, which are not typical for research activities, were established.

The relevance of the study of Ukrainian language legislation is determined by its mononational orientation and social inadequacy. The purpose of the article is to uncover the veiled basis of Ukrainization, starting from its terminological understanding by M. Hrushevsky (1907) to the legal consolidation at the level of state building, which covers three stages: the stage of revolutionary and chaotic Ukrainization (1917–1919), the stage of partial Ukrainization within the USSR (1920–1991), and the stage of full Ukrainization of independent Ukraine (since 1991). The latter demonstrates previously hidden directions and methods of modern Ukrainization – the isolation of territories from the Russian world on the basis of the “national idea”, which requires a separate consideration of the Ukrainian legislation that accompanies this process. From the social point of view, its legitimacy is problematic, as it does not contribute to the development of the national language. The definitions of the main functional components of the national-language policy: the concepts of languages of nationalities, native, state, official, regional and non-territorial languages are offered as tools to preserve its cultural potential. It is proven that the contradiction between their objective nature and the subjectivity of ideological interpretations lead to social conflicts, destroying the foundations of the state and law. The conclusion is made that the status of languages in a multinational state is established not by political declarations, but by the idea of cultural potential preservation of all national communities, regardless of their residence territory and national linguistic identity of its citizens. 

The relevance of the study is due to the nature of interjectional verbs phenomenon, which is part of the Russian language grammatical picture of world. The aim of the work is to identify innovations in the field of forms, semantics and functioning of interjectional verbs in the Russian translation of the web-manhwa “Sweet Home” (“Milyy dom”). The tasks of the work include: substantiation of the author’s position regarding the part-speech status of interjectional verbs; determination of belonging of generators for interjectional verbs to semantic fields, subfields, groups; definition of subject // object relations in the functioning of forms; identification of formal innovations in interjectional verbs in the Russian translation of the web-manhwa. The subject of the study is the features of the forms and functions of interjectional verbs in the webmanhwa genre as a kind of comic book. Structural-grammatical, functional methods, the method of semantic classification of verbal vocabulary are used. The belonging of the use of interjectional verbs to the lexical-semantic fields and groups of verbs of Russian language is analyzed. Structural-grammatical, functional methods, semantic classification of verbal vocabulary method are used. The belonging of the use of interjectional verbs to the lexical-semantic fields and groups of verbs of Russian language is analyzed. The dominance of the verbs of the action field, the subfield of the physical impact on the object, the subfield of the movement of verbs in space was revealed; lexico-semantic groups of verbs of movement in space, of verbs of pressure, of bringing an object into a state of restlessness. The classification of semantic models of generating verbs has been corrected in relation to the manhwa genre. New forms of interjectional verbs for the Russian language are revealed. Conclusions: innovations in the field of interjectional verbs are due to the specifics of the web-manhwa genre as a kind of comic book and contribute to the expansion of ideas about the possibilities of the morphology of the Russian language. The results of the work can be used in the typology of parts of speech and phenomena of occasional form- and word-formation, in the study of lexico-semantic groupings of verbal vocabulary.

The relevance of the study lies in the fact that the word-formation potential of language units has more than once become a subject of linguistic research. At the same time, the matter of the word-formation potential of anglicisms in the political vocabulary of the modern Russian language remains insufficiently studied. The aim of this article is to describe the word-formation potential of anglicisms in the political vocabulary of the modern Russian language. The descriptive method and word-formation analysis are mainly used in the study. The research materials are 302 root anglicisms and their derivatives, which were selected by continuous sampling method from a number of dictionaries of foreign words, such as “Dictionary of anglicisms of the Russian language (edited by A.I. Dyakov)”, “Dictionary of the latest foreign words (late 20th – early 21st century)”, etc. As a result of the study, the main linguistic and extra-linguistic factors that have a great influence on the word-formation potential of political anglicisms were identified. In addition, the main types of “political” anglicisms, which have a high or low word-formation potential, are distinguished. The results of this study may be useful in studying the problem of the word-formation potential of anglicisms in political sphere.

Based on the text theory in the context of linguocultural studies the full text of New Year’s speeches of Russian and Chinese heads of state in 2013–2022 in terms of content and expression were analyzed, high-frequency words were organizes and summarizes using antconc and SEO software to create word cloud maps, which visually represent the research content and help in analyzing the text structure. It is proven that the New Year’s speeches of V.V. Putin and Xi Jinping have similarities and differences. The New Year’s speeches of the heads of the two countries have a stable structural basis. The content of New Year’s speeches consists of two parts: the first is an expression of wishes for the New Year, and the second is a brief summary of the work of the past year, setting plans and goals for the next year. The themes of the New Year’s speeches continue and change according to different political, economic and contemporary contexts. Ideology is built into the themes of the text. V.V. Putin’s New Year’s speeches reflect the national culture of Russia. He uses rhetorical means such as rhetorical modification, metaphor, gradation, and rhetorical exclamation. He also uses intertextuality in expressing ideology in order to express emotional resonance and to elicit an identity with the motherland. In Xi Jinping’s New Year’s speeches, cultural themes are reinforced year by year and rhetorical techniques such as quotation, comparison and parallelism are widely used, which has the genetic effect of spreading widely.

The ways of lexical representation of the spatial continuum as a component of the author’s linguistic world picture in the story by the neorealist writer I.A. Bunin “Sukhodol” are analyzed. Thus, the object of research is the concept of “Space”. The subject of research interest is the conceptual lexeme “Sukhodol”, which objectifies the spatial component of the author’s linguistic world picture in the story of the same name by I.A. Bunin. The concept of “Space” takes an important place in cognitive linguistics, therefore the relevance of the article, which consists in addressing the problem of lexical means of representing the world-modeling universal and the method of its description, is beyond doubt. The aim of the study is to identify the linguistic mechanisms of objectification of space in the short novel “Sukhodol”, formed by the toponym of the same name. The designated research goal is implemented in a number of tasks, consisting in the analysis of the peculiarities of the functioning of the toponym “Sukhodol” and its derivatives, in the identification and analysis of their role in the formation of the author’s linguistic world picture. The conclusion substantiates that the author’s linguistic world picture, an important component of which is space, has a conceptual nature, objectified by a system of individual means of lexical representation, an important place among which belongs to the conceptual lexeme “Sukhodol”. The materials of the article can find practical application in university courses on textual criticism, cognitive linguistics, and linguistic text analysis.

We present the results of the analysis of word-formation neologisms that entered the Russian language during the coronavirus pandemic. The texts of the media space, which served as the research material, clearly demonstrate the active processes currently taking place in the vocabulary and word-formation of Russian language. The neologisms selected by the continuous sampling method are classified by us into groups depending on the methods of word-formation. The most frequent methods of usual word-formation are the suffix method and the stem and word composition. Along with the usual methods in the word-formation of “pandemic” neologisms, non-usual methods of word formation (contamination, interword overlap, graphohybridization,) are often used. Drawing an analogy with the English-language media discourse, we point out that some of the contaminants entered the Russian language in a ready-made form as a result of borrowing from the English language. We also show the phenomena of polysemy and synonymy among “pandemic” neologisms. We conclude that the neologisms of the pandemic era reflect the general trends occurring in the word-formation of the Russian language in the 21st century. The data obtained can be used in the dictionary of the Russian language of the pandemic era, as well as in the courses of lectures on lexicology and word-formation of the Russian language.

The purpose of the study is to determine the language means in the semantic implementation of the concept “Doer” in the translation of Antoine de Saint-Exupery’s “The Little Prince” on the material of the modern German language. We consider Antoine de Saint-Exupery’s fairy tale “The Little Prince” as a special literary genre. The main attention is paid to the description of the means of representation of the concept “Doer” on the material of German, French. The scientific novelty of the work lies in the fact that for the first time the heroes who are presented in the work as figures are singled out, the means of their representation are identified, their belonging to the concept “Doer” is confirmed. As a result of the study, the features of the representation of the concept “Doer” in the translation of the fairy tale “The Little Prince” by A. de Saint-Exupery into German are studied, and a comparison is made of the features of the representation of the concept under study in the original language. We conclude that the concept of “Doer” is represented by using similar constructions in the description of the three characters selected for the study. We determine the prospects for further study of the problem, namely, identifying the features of the means of lexical representation of concepts in the work of A. de Saint-Exupery “The Little Prince” on the material of German and French.

The peculiarities of the principles of structural construction of the novel “The Idiot” by F.M. Dostoevsky and the analysis of each identified structural principle separately are studied. The aim of the work is to attempt to answer the question of how dualism, dialogism, monocentrism and “polyphony” can coexist within one artistic whole as structure-forming elements of the text. The relevance of this approach is due to the fact that the study of the structure of the novel “The Idiot” often takes place in the context of one of the identified structural principles, which, in turn, limits the overall picture of the perception of the text. Based on the structural and hermeneutic approaches, we came to the following conclusions: all the main construction’s principles of the novel are determined by the peculiarities of the image of Prince Myshkin, who in corresponding to the general dichotomous nature of “The Idiot”, is himself ambivalent and fundamentally dialogical; through the openness to the dialogue at the level of plot and composition of the text, a monocentric movement towards the figure of Myshkin is implemented; but starting from the second part of the novel, the polyphonic non-fusion voices-consciousness of other characters supplant the “voice” of the prince, revealing his immanent “non-embodiment”. Thus, the metapoetics of “The Idiot” determines the features of the structural construction of the text, where the “synthetic” hero exists in a special novel structure, which is a multidimensional polystructural combination based on the principles of dialogism, dualism, monocentrism and polyphonism.

The aim of the work is to analyze the motive of mass psychosis in the novel “Master and Margarita” by M.A. Bulgakov. It is relevant nowadays, when the tendency of close study of madness motive in the writer's works as a particular case of madness motive in Russian literature is outlined in literary criticism. The subject of the research is the consideration of this motive as a technique of parody, creating a unique satirical palette of the sociopolitical life of the country in the era of 1920–1930. Therefore, the methodology of the article includes, along with traditional historical, cultural and mythopoetic approaches, a psychographic commentary. As a result, sources from various humanitarian spheres of human activity are involved in the analysis: fiction, historiography, cultural studies, religion, and psychiatry. Among them: a methodological guide to organizing mass singing “Mass Feasts” (1927) by E.F. Ryumin, , the history of burials in the Vagankovo Cemetery “Men of the Forties” (1869), the novel by A.F. Pisemsky and the related ideology of early twentieth-century literary movements (Symbolism and Proletkult), I.S. Lukash’s emigrant novel “Devil” (1922), a journal version of N. Ognev’s (M. G. Rozanov) novel “Diary of Kostya Ryabtsev” (1926–1928), work by English religion historian D. Robertson “Primordial Christianity” (Russian translation 1930), and N. Kalashnikov’s essay “The Count Cagliostro, the Sorcerer of the Last Century” (1893). Particular emphasis is placed on the psychiatric practice of subduing violent patients. It is concluded that to recreate the motive of mass hysteria Bulgakov’s parody goes from high to low, from laughter to a stamp of horror on the face.

We consider the impact of anti-vaccination movement and its substantial value attitudes on social networks users in the context of the COVID-19 pandemic. The study is conducted on the materials of the social networks VKontakte, Odnoklassniki, Telegram. In total, 2700 publications are analyzed by the method of communicative content analysis through the modeling of quantitative and qualitative data from March 12, 2020 (the beginning of pandemic) to December 31, 2021. When systematizing the results, a general scientific descriptive method is used. Four discursive practices of the anti-vaccination media discourse have been identified, directing users of social networks to perceive a certain aspect of vaccination and suggesting different justification of vaccination resistance strategies. In each discursive practice, the main topics of fake messages are presented, and argumentative models of anti-vaccinators in media texts are also noted. The problem of evaluation and interpretation of facts in the modern media discourse is considered. According to the results of study, the characteristic features of the formed “digital guerrilla media discourse” are formulated, the tools of linguistic security in social networks are designated. In order to protect public health, it is proposed to form programs for the training of new highly specialized professionals, such as “infodemiologist”, where information and biological aspects of public health will be equally taken into account.

We define the role of corporate media as a fundamental element of the university’s media and universe in shaping its image. We identify the problem of building the university’s image, which in modern conditions is forced to compete in specialized markets (markets of applicants, labor, reputations, etc.) in a global context. We consider the existing approaches to the interpretation of the category “university’s image”. The image in relation to a higher educational institution in this study is considered as a set of the most striking characteristics of an educational institution that distinguish it from competitors. There are 4 components in the structure of the university’s image: internal image, regional image, national image, international image. The materials of corporate publications of universities in recent years illustrate each of these components of the considered image structure. As examples, we cite materials from corporate publications of NUST MISIS, Tomsk State University, Belgorod State University, Don State Technical University, Derzhavin Tambov State University, etc. Special attention is paid to the international component, which is determined by the process of internationalization of higher education, the strengthening of the international dimension of the activities of universities.

The article deals with the specifics of advertising integrations in the video content of the TikTok social network, their genre-stylistic and linguistic features, functions and formats. It is noted that native advertising becomes an important tool to neutralize the lack of attention and the negative attitude of recipients to advertising messages. This is due, in particular, to the fact that this kind of information is perceived by the audience as a natural component of the image of the blogger due to the high degree of personification and direct connection with the person who is authoritative for the recipients. Among the most common formats of advertising integrations are the purchase of author hashtags by users and the launch of challenges; native advertising; targeting advertising; TopView, etc. The main functions of advertising integrations in the social network under consideration are the following: finding a loyal audience in the short term; providing information about the advertised product; involving the audience in the communication process and forming a positive image of the product/service in the minds of the target audience. Particular attention is paid to the typology of genres and linguistic features of native advertising integrations in the social network TikTok. The study material is 158 videos from 2020–2022, containing information of advertising nature.

The mass media system of the 21st century is significantly different from that of the turn of the century. Mass media have undergone significant changes, which is largely due to the increased technical capabilities of both senders of media content and its recipients. Significant volumes of operational information in such conditions are transmitted through Internet media, which, under conditions of convergence, combine the capabilities of print media, TV and radio channels. A significant layer of relevant information on various topics is transmitted through social networks. We consider the relevance of political discourse in the Internet space of the region. The choice of the issues of the materials analyzed in the work is dictated by the invariable relevance of political discourse in modern mass media. The purpose of the study is to comprehensively explore the assumption that political content has significant potential to encourage mass audiences to engage in dialogue; at the same time, polemic is often organized around such materials between various users of social networks. We study the algorithm for conducting controversy in social networks, identify its relevance among the audience of users in the region. The empirical base of the study is made up of publics in social networks that are popular with residents of the Tambov Region. In addition, attention is drawn to the accounts of the heads of other regions of the Central Black Earth region – Belgorod, Voronezh, Kursk regions. When selecting materials for analysis, a continuous sampling method is used, while the popularity of Internet publics and the presence of a significant number of reactions to materials expressed by means available to users (verbal and non-verbal) became the key criterion for selecting texts. As a result of the study, we reveal a high degree of popularity of political discourse in social networks among the regional audience, its activity in the discussion of media materials. We find that a significant part of such publications is accompanied by controversy in social networks, in the development of which both the authors of the publications and (to a greater extent) the mass audience of readers participate. We conclude that publics in social networks can contribute to the growth of ratings of political leaders, strengthening their positions and, as a result, increasing the trust of the audience of the electorate.

The research is devoted to the problems of linguistic distortions of the media image of a country, distant from the image-receiving country in the media texts of its media. Media texts covering the life of Nigeria in the “Rossiyskaya Gazeta” in 2020–2021, their themes, genre features and the specifics of the choice of linguistic means are studied. In the process of linguistic lexical and semantic analysis of the most frequent lexemes, a sharply negative evaluative characterization of the life and activities of the Nigerian state was revealed. It is proved that this semantic shift in the coverage of Nigeria means the one-sidedness of its representation, negatively affects the formation of its media image, hinders the creation of a positive and promising image of Nigeria in countries far abroad and has a negative impact on public opinion in these countries.

The purpose of the study is to analyze the specifics of the Yemen “new media” functioning associated with the use of the Internet and digital technologies, paying special attention to the functioning of citizen journalism. The problems of studying Arabic online communications in the context of regional and intrastate conflicts are touched upon. Materials reflecting the activity of various groups of civil society in modern Yemen are considered. We analyze the changes in the consumption of media products in the context of the civil war, the peculiarities of Internet communications and some contradictions in the media discourse in the Yemen Internet sector. Based on the socio-cultural and information-culturological approaches to the media, we note the reasons for the lag of “new media” and establish the factors that affect the nature of civic activism. A particularly important factor is the impact of mass culture, reflecting the patterns of globalization. We draw conclusions about the reasons for the backlog of the national media in the era of the “digital divide” caused by the economic crisis and the civil war. The prospect of studying civic activism on the Web will be to analyze the impact of the “Arab Spring” on the student audience in Aden.

The analytical review of the main milestones in spiritual development of the great writer F.M. Dostoevsky’s personality from the standpoint of Orthodox dogma and morality is presented. The relevance of the research is determined by high interest in his life and work among each generation of readers and the presence of a deep connection between his spiritual quest and moral problems that concern our contemporaries. Using biographical, cultural-historical and historicalfunctional research methods, a three-part model of the spiritual growth of F.M. Dostoevsky is constructed, the core image of which is the figure of Jesus Christ. The features of the writer’s perception of the Orthodox dogma at each stage of his life’s journey are studied. At the end of the work, a conclusion is made about high missionary and pedagogical potential contained both in works of art and in the biography of Russian literature classic, examples of the moral impact of his life and work on the fate of specific people are given. The research materials can be used in teaching Russian Literature, Basics of Orthodox Culture and other disciplines in the course of a secondary education, as well as specialized secondary and higher education.

The purpose of the study is to consider the dance culture of the provincial nobility of the Tambov province of the late 19th – early 20th centuries. From the standpoint of a culturological approach, the evolution of ballroom culture in Russia as a socio-cultural phenomenon based on the relationship of family, public education and upbringing of young people of the Russian provincial nobility is analyzed. The curricula and programs of educational institutions of the Tambov province are analyzed: the Noble School Building, the Government Men’s Gymnasium, the Pitirimovskaya Gymnasium, as well as private educational institutions: the Ptashnik Gymnasium, the Music School, the Catherine Teachers’ Institute, the Alexandria Institute of Noble Maidens, the Diocesan Women’s School and others. The importance of the main characteristics of the dance evening and its functional significance for Russian society is determined. The role of educational institutions of the Tambov province in the choreographic training and education of the provincial nobility is established. Public, merchant, and private balls are characterized. The changes of ballroom dance determined by socio-cultural processes in Russian culture and education are considered. The conclusion is made about the need to revive the dance ballroom culture and fill it with regional peculiarities, its own character and content, traditions, rituals, beliefs. The role of dance culture in the preservation of aesthetic values in modern society is determined.

It is interesting to consider the evolution of jewelry status in the history of culture and its role in intercultural interactions in the correlation of periods of conceptual social transformations. The purpose of the study is to examine the main cultural approaches to the development process, to identify current trends in the study of cultural diffusions in the context of jewelry art. The motives and functions of jewelry are analyzed, the systematization carried out allows us to determine the place of jewelry in intercultural interactions on the example of ancient Asian cultures (Tibet, Mongolia, small peoples of China), which have significant both material and spiritual heritage and show signs of cultural diffusion, permeability. This civilizational community is imbued with a large amount of influences that have their own patterns: directions and rhythms. The traditional jewelry art of this region demonstrates a variety of technologies and materials with their stylistic continuity, common cultural roots. The study considers a question of the origin of jewelry, which most likely arose simultaneously with the appearance of clothing, costume complex, is an integral part of human civilization, and undoubtedly had a huge impact on its evolution. Conclusion: the identification of markers of cultural diffusion through a comprehensive comparativetypological analysis of genres, materials, and artistic style in the traditional jewelry art of Central Asia, including the small peoples of southern China, Mongolia and Tibet in the modern author’s jewelry art of the Stroganov school through the prism of innovations of the shaping of the Russian avant-garde of 1910–1920 just define the main culturological approaches.